AI-supported sales & marketing automation

Acquiring new customers and new business is time-consuming and expensive.

Modern AI tools can be used to automate the majority of sales and marketing tasks and achieve scaled personalization.

We have implemented and integrated tons of tools

We identify, implement and integrate the right tools for automated cross-company reports

New business and new customer acquisition through AI automation

Identifying the right potential customers is a lengthy process. Automated lead sourcing and enrichment can be used to identify ideal customers and collect relevant information for sales calls - for example, currently vacant positions, online reviews, company data such as sales or employee growth, etc.

With the help of outbound automation tools, potential customers can be contacted automatically and in a personalized process, even multiple times and depending on certain actions, e.g. whether emails have been opened or links have been clicked on.

Using a hypothesis-based approach, the results can be continuously improved in order to acquire new customers in an automated, predictable and sustainable format.

We support you with:

  • Analysis of your current process, the tool landscape and optimizations
  • Identification and implementation of new tools - if required
  • Integration of existing tools (e.g. CRM)
  • Automation of processes such as lead sourcing, enrichment, prospecting and nurturing
  • Training and best practices in tools and methodology

Our Services

Independent tool cunsulting

We identify and implement effective SaaS applications to automate sales and marketing processes. This increases efficiency and enables a personalized approach "at scale".

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Digital process automation

By using low- or no-code tools, we automate routine tasks in sales and marketing. This leads to more efficient data processing and more time for personal and relevant customer contact.

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Centralized data infrastructure

We set up data warehouses and implement ETL (Extract, Transform, Load) and ELT (Extract, Load, Transform) processes. This enables us to effectively manage and store large volumes of sales and marketing data and use it for automation.

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Dashboards and  automated reports

Together with our customers, we develop customized dashboards and automated reports. These allow them to obtain a comprehensive overview of all key company figures in the area of sales and marketing at any time and in real time.

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FAQ

What is sales and marketing automation?

Sales and marketing automation refers to the use of software and technologies to automate and optimize sales and marketing processes. These technologies can automate tasks such as email marketing, lead generation, customer segmentation and the tracking of customer interactions to enable more efficient and targeted marketing and sales strategies.

What are the main advantages of automation in sales and marketing?

Automation in sales and marketing offers numerous advantages: it saves time and resources by automating recurring tasks, improves lead qualification and nurturing, enables personalized marketing campaigns, increases the efficiency of sales teams and provides valuable data and analyses for optimizing strategies.

How can sales and marketing automation help to personalize the customer approach?

By using customer data and behavioural analysis, automation enables a high degree of personalization. It can automatically adapt content, offers and messages based on customers' individual interests, purchasing behavior and other specific characteristics, increasing the relevance and effectiveness of communications.

How can sales and marketing automation improve the relationship with customers?

Yes, used correctly, automation can strengthen the customer relationship. It makes it possible to respond quickly to customer needs, offers personalized interactions and keeps customers up to date with relevant information and offers. This leads to an improved customer experience and loyalty.

What challenges could arise when implementing sales and marketing automation?

The challenges include selecting the right tools and platforms, integrating with existing systems, ensuring data quality and consistency, training employees to use the new systems and continuously monitoring and adapting strategies to meet changing market requirements. Compliance with data protection regulations and the handling of customer information are also critical.

How do you ensure compliance with the GDPR when storing data?

Our data is stored exclusively with a German or European hosting service provider that works in strict compliance with the GDPR. We guarantee maximum data security and data protection in order to fully meet compliance requirements.

Get to know us

Let's talk about your Sales & Marketing automation. Just get in touch.

Robert Vossen

Chief Executive Officer

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